Inventory, margin, and provenance.
Run your stock on one platform, from intake to sale. One shared book for the whole team, per-watch margin and realised P&L, and when selling, a branded listing page you can share that gives prospective buyers a history they can see themselves. Documented provenance can increase the resale premium.
Building a personal collection? The Atlas Registry for collectors →
From intake to sale, on the record.
Your inventory book, fully documented
Add a watch to inventory quickly, or receive user-to-user transfers that arrive with price, condition, history, and verification already attached. Every watch enters your book with its provenance intact.
The whole team has one shared inventory list, provisioned automatically by email domain — no forwarded spreadsheets, no version arguments, no watch quietly listed twice.
And the numbers stay visible: per-watch gross margin, servicing costs derived from logged work, and realised P&L at sale, with aging flags so capital doesn’t hide in the safe.
Every detail, on one page
Everything about a watch lives on its record: brand, model, reference and serial, condition, box and papers, multi-angle photos, purchase and asking price, service history, and current status. One page answers a buyer’s question, a colleague’s question, or your accountant’s question without digging through folders.
Branded pages that sell
Every watch gets a buyer-facing page with your name and logo, photos, specs, and its sealed service history. Share the link on online watch sales, forums, or a private buyer’s inbox, and let a buyer verify the chain themselves in about thirty seconds, no account needed.
Every service, repair, and ownership change is recorded the moment it happens and sealed so it can’t be quietly rewritten later. A buyer sees a complete, verifiable history instead of a seller’s word — and a watch with that history sells with fewer questions and less hesitation.
Nothing private is shared: what you paid, your margins, and your internal notes never appear on anything a buyer sees.
Pricing based on size of inventory.
Pricing scales with the number of items in your inventory. Start free with a limited number of listings and see how it fits your business; every plan includes a number of seats and every feature.
See pricing detailsThe Atlas Registry confirms a record hasn’t been altered since it was written — it does not prove the physical watch in your hand is genuine. No digital record can. For a high-value sale, pair the registry record with a physical inspection by an authorised servicer.
The Atlas Registry is not a marketplace, and is not affiliated with or endorsed by any watch brand. We never sell your data, run no advertising, and do no tracking. Your records are encrypted, access-controlled, and stored in the US.
Put your book on the record.
Create your account with your work email and your organisation is set up automatically. Intake your first watch in minutes.