Your collection, permanently on the record.
Every watch you own gets a permanent digital passport: identity, purchase details, service history, photos, and papers in one tamper-evident record. Private by default, and ready the day you sell, insure, or pass a watch on.
Buying and selling professionally? The Atlas Registry for dealers →
One passport. Every event. For life.
The life of your watch, recorded
A guided flow builds the full passport: identity, purchase details, multi-angle photos, receipts and papers stored privately. Every event is written once and never quietly edited or deleted. Even if a watch leaves The Atlas Registry and returns years later, its lineage reconnects by serial number.
An optional, human-reviewed ownership check earns brand-new watches a permanent “Verified on Atlas Registry” mark that travels with the watch to every future owner.
Your collection at a glance
A single dashboard shows everything you own and everything you’ve moved on: current watches, sold and transferred pieces, and the total value of the collection. See what each watch cost, what it’s insured for, and where its record stands — visible only to you.
Private by default, shared on your terms
Nothing is public until you decide it is. Twelve independent privacy toggles across identity, history, and photos let you send a different link to a forum post than to a serious buyer: online watch sales, Instagram, email, or a private conversation. Make links permanent or single use, watch the view count, and revoke any link instantly.
Sell or gift with confidence
Send a transfer by email or link with an optional message. The complete record arrives with the new owner automatically: every service, every event, the Verified mark. What never transfers: your purchase price, your private notes, your documents. Active share links revoke themselves at hand-off.
Share information fast if your watch is stolen
Report a watch lost or stolen and a public red alert overrides every privacy setting. It’s visible to anyone who checks, with the serial front and center and an optional contact path if it’s found. When it’s recovered, the stolen status is removed.
The Atlas Registry confirms a record hasn’t been altered since it was written — it does not prove the physical watch in your hand is genuine. No digital record can. For a high-value purchase, pair the registry record with a physical inspection by an authorised servicer.
The Atlas Registry is not a marketplace, and is not affiliated with or endorsed by any watch brand. We never sell your data, run no advertising, and do no tracking. Your records are encrypted, access-controlled, and stored in the US.
Sign up now — it’s free.
Create your account and register your first watch in minutes, before the marketplace listings, before the arguments about provenance, before you need it.