The Atlas Registry creates a permanent, tamper-proof record for every watch you own — so buyers trust you, insurers recognise you, and history is never lost.
From first registration to resale — one passport, every event, one continuous tamper-proof record.
An example register — keep scrolling to follow one Submariner from first purchase to its current keeper.
Purchased new at a Rolex authorised dealer on Regent Street. Box, papers and warranty card recorded at entry.
Complete movement overhaul at the Rolex Service Center — new gaskets, pressure test to 300 m. Every part replaced, on the record.
A stolen notice went live on every registry link for this watch — visible to any buyer, dealer or servicer who checked it.
Returned to its owner and polished. The alert was lifted the same day — with both states preserved in the record, forever.
Sold to a Manhattan dealer — nine years of documented history passing with it, supporting the asking price.
A private sale — the buyer checked the full chain, theft alert and all, from one link. No account needed.
* Price is never shared between owners
Whether you’re registering a new purchase, proving provenance before selling, or verifying before buying — Atlas gives every party what they need.
Create your free account and register your first watch in minutes. Your records stay private, permanent, and tamper-evident.